論讀者需求

序號 5
刊名 大學圖書館
年份 2003
出版月份 9月
卷期 Vol.7 No.2
作者 陳冠年
作者任職單位 高雄醫學大學圖書館
摘要

圖書館服務的對象是其讀者,而滿足讀者的需求正是圖書館營運的主要目的。本文著眼於讀者需求的層面,就其意涵、類型、特點,以及館方的角色和任務加以探討,前半篇以概念說明為主,後半篇則輔以若干實務做法介紹。

關鍵字 圖書館管理圖書館行銷讀者需求需求管理需求雙環
頁碼 100-121
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Review
Title On Library Users’ Demands
Author Kuan-nien Chen
Author's title Kaohsiung Medical University
Abstract

One of the major functions of the library is to maximize the satisfaction of its users. To do this, the demand management of its users should be considered as a crucial task. This article aims, on the one hand, to explore the implications, types, and characteristics of library users' demands, and on the other hand, to describe the role a library plays in the process of satisfying its users. The paper will also offer some practical techniques and methods to enhance the satisfaction of the users' demands.

Keywords Demand managementDouble loop of demandLibrary managementlibrary marketingLibrary users' demands
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