大學生於社群網站之資訊揭露現象分析

序號 9
刊名 大學圖書館
年份 2012
出版月份 9月
卷期 Vol.16 No.2
作者 吳寂絹;邱銘心
作者任職單位 國立臺灣師範大學圖書資訊學研究所博士生;國立臺灣師範大學圖書資訊學研究所助理教授
摘要

社群網站是一個相當年輕,但卻快速成長的網路現象。為了解大學生於社群網站的資訊揭露行為,本研究以社會交換理論( Social Exchange Theory, SET)為基礎,探索大學生使用 Facebook之自我揭露行為。研究結果顯示參與社群網站大學生之資訊揭露行為模式,符合 SET的主張,同時得知大學生參與社群網站的動機、行動、報酬及成本等因素為何。最後除提出一個大學生於社群網站資訊揭露的行為模式外,並提出建議供教育人員及社群網站經營者參考,以建構健全的網路社群。

關鍵字 社會交換理論社群網站資訊揭露
頁碼 170-191
全文 全文下載 (139)
DOI 10.6146/univj.2012-16-2.09
Review
Title Analysis of College Students’ Information Disclosure on Online Social Networking Sites
Author Chi-Chuan Wu; Ming-Hsin Phoebe Chiu
Author's title Doctoral Student, Graduate Institute of Library & Information Studies, National Taiwan Normal University; Assistant Professor, Graduate Institute of Library & Information Studies, National Taiwan Normal University
Abstract

Online social networks (OSNs) are emerging as a young but rapidly growing phenomenon on the web. This study attempts to explore the behaviors and factors of self-disclosure of online social network (OSN) users with the theoretical insights of Social Exchange Theory (SET). The results show that self-disclosure behavioral patterns of college students are in line with the idea of SET, it also addresses college students’ motivation, rational action, rewards, and cost factors of joining Facebook. Finally, a research model of information disclosure behavior pattern for college students is addressed. We also provide insights for OSN service providers and educators to cultivate a healthier online community.

Keywords information disclosureonline social networkssocial exchange theory
fulltext 全文下載 (139)
DOI 10.6146/univj.2012-16-2.09