Internet bookstore

分類檢索是網路書店提供的重要查詢功能之一，由於每家使用的分類法皆不一樣，所以使得很多相同主題的書卻放在不同的類目下，造成民眾在連結兩家以上的網路書店後，進行查詢時會產生選用類目的困擾。本文認為我國網路書店可仿效圖書館界，使用中國圖書分類法做為相關檢索點採用的標準，再配合預行編目(CIP)的分類資料，即能達到一致性的查詢介面，增進民眾使用分類檢索的精確率。而網路書店的經營者在網路購書行為日益增多的環境中，實應主動整合目前各行其是的分類法，才能掌握更好的發展機會。

Classification schemes have served as one of the major searching functions of the online bookstore. However, because there are quite a few classification schemes being used among online bookstores, books of the same field are likely to be placed under different subject headings in different online bookstores. Consequently the searcher may have difficulties in selecting subject headings if he uses more than one online bookstore. The author suggests that local online bookstores may use the New Classification Scheme for Chinese Libraries as the source for search keys. Together with the use of the CIP classification data, search interfaces can, in this way, be more coherent and the accuracy in subject searching raised. Managers of online bookstores should aggressively integrate the various classification schemes being used in order to improve the service of the industry as a whole.

系統介面上資訊的組織與呈現，與使用者資訊行為的瞭解息息相關。本文從圖書資訊學的角度分析Amazon.com網站之資訊組織原則與瀏覽介面設計之特徵，分別歸納為五大原則特色，對同以書籍資料為主的網站或電子圖書館之建置期有參考價值。

The information organization and representation on browsing interface is closely related to the users’ information seeking and use behavior. From the perspective of library information science, this article analyzes the webpage designing of an Internet Bookstore, the Amazon.com, its organizational principle and browsing interface. Its characteristics can be classified into 5 principles and 5 features. This analysis expects to offer referential value to the construction of similar websites or digital libraries.