Public relation

本文以文獻分析的方法，研究三十年來行銷概念應用到圖書館及其資訊服務的情況，並將其分為萌芽時期、認知時期、接受時期及普遍時期四個階段。最後筆者提出圖書館行銷相關研究的問題，及其未來的研究發展趨勢做為本文的總結。

In this paper, the author tries to investigate the progress of applying marketing concepts to libraries in the past three decades. The author divides the progress into four periods, namely, period of emergence, awareness, acceptance, and pervasion. The final part of this paper is an analysis of the problems involved in this research.