Personalized information service

電子出版的成熟以及網際網路的盛行，使得網路上的資訊以驚人的速度成長。使用者在取用圖書館網站大量的電子資源和各項服務內容時，面臨了資訊超載的問題。為幫助使用者過濾資訊，減輕資訊超載之壓力，大學圖書館開始在網站上發展個人化服務。但圖書館網站發展個人化服務必須花費相當多的時間、人力與金錢。本研究之目的在於探討大學圖書館網站使用者對圖書館網站個人化服務之需求內容及需求程度，以及進一步探討使用者對圖書館網站個人化服務需求之影響因素。問卷調查結果顯示，學生傾向於需要個人化服務，但大學部學生與研究所學生之間有顯著的差異。

Almost all university libraries increase their print and electronic resources in past decades. At the same time, libraries provide more and more services on their websites. Facing the growth of information and services, it seems that library users will need some kinds of filtering mechanism. A few university library websites initiate personalized service. But, do university library users need the service? What kind of services do they need? Questionnaire survey is made in this study. Results indicate that the students appreciate personalized service, but there is a significant difference between undergraduate students and graduate students.