Chiao-Lun Chen

近年來，圖書館常以部落格（Blog）作為消息發布、閱讀推廣、館藏資源介紹、參考服務等服務之發佈管道，並藉此與讀者交流互動。然而，如何了解使用情形、評估實際效益、並據以後續改進，是值得省思的議題。本研究以「臺大圖書館參考服務部落格」為對象，利用網站計量軟體Google Analytics 做為分析工具，以了解包括該部落格之造訪、點擊、訪客使用工具、訪客流量來源等使用情形，以作為後續改進之建議。

In recent years, libraries often use Blog as a tool for news release, reading promotion, library resources introduction, reference service, etc, to communicate with readers. This study analyzed “NTU Library Reference Service Blog” by Google Analytics, which is a well-known web metrics tool. The purposes of the study are: to understand the usage of the blog and to evaluate the actual effectiveness of the blog. The results of the research provided valuable reference for future improvement of the blog.

2013 年臺大圖書館新成立學科服務組，期望透過學科館員作為與系所師生的聯繫窗口，並深入了解師生的需求，落實圖書館服務，增進支援師生教學、研究與學習上的效能。為此，臺大學科服務組於2013 年9 月推出「學科服務校園列車活動」，實際至各學院介紹圖書館的服務，進行使用者調查，以期了解師生們在教學、研究與學習上的需求以及對圖書館的期望。
本研究旨在探討研究生在研究查找資料時的資訊需求與行為以及使用圖書館學科服務之情形，從資訊需求、搜尋行為、對學科服務的認識、利用、重要性之看法等面向進行探討。本研究採用問卷調查方法，研究結果顯示，研究生在進行研究或查找資料時，使用電子資源的頻率大於使用紙本資源。且優先使用Google搜尋引擎，其次才是從圖書館網頁進行查找。研究生實際到圖書館的頻率，多為「偶爾」，前往圖書館的主要目的為圖書借閱。其對學科服務的主要印象，以參考諮詢服務為主，其他服務所知有限，但對於圖書館的學科服務大都抱持肯定態
度，利用過後的滿意度也相當高。

The purpose of the study is to understand the information-seeking behavior and use of information resources by graduate students at the National Taiwan University, and to investigate the usage and satisfaction of subject services of NTU library. This study utilizes the survey data collected via a questionnaire completed by 404 graduate students. The study finds that there is a higher frequency of using electronic resources than print ources in the research process. It also finds that Google is the top choice for gathering information for coursework and research, followed by the library website. Among graduate students, the main purpose of visiting the library, which they only occasionally do, is to borrow printed books. Although there are different dimensions of subject service, the graduate students’ perception of subject services mainly focuses on reference services. Graduate students are generally satisfied with the subject services they have used. The investigation reveals that the general satisfaction level is close to 4 on a scale of 5 measurement for all subject services.