Return on investment


序號 5
刊名 大學圖書館
年份 2009
出版月份 3月
卷期 Vol.13 No.1
作者 童敏惠
作者任職單位 國立臺灣大學圖書館推廣服務組組長

近年來,由於網際網路的使用、電子資源崛起,以及經費縮減和講求績效管理等影響下,致使許多圖書館面臨必須進行評量以證明其價值及營運績效。評量和證明圖書館價值有很多方法,但投資報酬(Return on Investment) 評量不失為一種能令人一目了然且直接的方式。拫據期刊文獻,國外已有許多採用ROI來評量其價值的實例,但多為公共圖書館及國家圖書館,而少有大學圖書館使用此方法。本文嘗試模仿及借用美國佛羅里達州冬園公共圖書館(Winter Park Public Library)以不同於以往著重於 述館藏特色和數量的評量方式,而採用將服務予以定價進而計算其服務價值之投資報酬(ROI)方式,將其試用於大學圖書館,並以某大學圖書館為實驗對象,藉以檢視大學圖書館的價值。

關鍵字 圖書館價值圖書館評量大學圖書館投資報酬績效評量
頁碼 107-122
全文 全文下載 (3402)
DOI 10.6146/univj.2009.13-1.05
Title The Evaluation of University Libraries Using ROI Assessment
Author Miin-Huei Tung
Author's title Head, Reference & Extension Service Department, NTU Library

It is not easy to assess and demonstrate the value of a library, especially an academic library. Among the many methods in use, Return on Investment (ROI) proves to be one of the most straightforward. In this article, the author adopted the ROI assessment model used by Winter Park Public Library in Florida, U.S.A. and applied it to a university library in order to assess its effectiveness as a means of evaluating academic libraries more generally.

Keywords Library assessmentLibrary valueReturn on investmentROI
fulltext 全文下載 (3402)
DOI 10.6146/univj.2009.13-1.05


序號 8
刊名 大學圖書館
年份 2010
出版月份 9月
卷期 Vol.14 No.2
作者 李?毅;陳昭珍;楊智晶
作者任職單位 南台科技大學圖書館組員;臺灣師範大學圖書資訊學研究所教授;南台科技大學圖書館館長


關鍵字 假設市場評估法投資報酬經濟價值電子資源願付價格
頁碼 174-188
全文 全文下載 (2788)
DOI 10.6146/univj.2010.14-2.08
Title The ROI of Electronic Resources: A Case Study of Southern Taiwan University Library
Author Chih-Yi Lee; Chao-Chen Chen; Chih-Ching Emily Yang
Author's title Librarian, Southern Taiwan University Library; Professor, Graduate Institute of Library & Information Studies,National Taiwan Normal University; Professor, Graduate Institute of Library & Information Studies,National Taiwan Normal University; Library Director, Southern Taiwan University Library

Searching databases and subscriptions available online has proven to be the most expedient means for library users to acquire information needed. The library arguably bears such a mission to make available as much information online as possible. However, the cost for a library to upgrade and expand their e-services seems to be rather high, amidst school’s limited budget. Relevant ROI studies would apparently be needed to help validate the spending on a library’s online digital services. This research conducts the following three ROI assessments to investigate the case relating to Southern Taiwan University Library. First, using a contingent valuation method, a survey done to determine the ROI based on the fees users are willing to pay for e-services. Second, in reference to the service value calculator the Massachusetts Library Association uses, ROI is done based on inter-library loans and usage. Third, using the model of University of Illinois’s study in which e-resources has been proven effective for proposals to secure outside funding, ROI case in point is positive. The conclusion shows the positive economic value for Southern Taiwan University Library to invest on e-resources.

Keywords Contingent Valuation MethodEconomic valueElectronic resourceReturn on investmentWillingness to pay
fulltext 全文下載 (2788)
DOI 10.6146/univj.2010.14-2.08