Tzu-Heng Chiu

醫學圖書館員因學科背景不足、圖書館學校課程不夠專業化、大環境變化快速且攸關生命、加上資訊技術日新月異等因素，在在都凸顯出醫學圖書館員繼續教育的重要性。本文介紹英美兩國醫學圖書館界在繼續教育方面所做的努力，並拋磚引玉提出幾個值得探討的問題，接著闡明繼續教育的責任歸屬，最後對醫學圖書館員的繼續教育提出建議，希望本文能帶給國內的醫學圖書館員一個反思的機會，同時對於各圖書資訊學系及圖書館學會在規劃正規課程和繼續教育內容時，能提供若干參考。

A number of factors underscore the need for continuing education of medical librarians: insufficient grounding of such personnel in a given subject area, library science curricula that are insufficiently professional, rapid changes in the macro environment affecting our lives, and constant advances in information technology. This article introduces the efforts made by medical library communities in the US and UK toward continuing education. It seeks to stimulate productive examination of this topic by raising several topics that are worthy of discussion and expounding the responsibilities of continuing education of medical librarians. This article aims to provide an opportunity for ROC medical librarians to reassess their knowledge and skills. It can also serve as a reference for curriculum design and continuing education course content being planned by ROC library and information science schools as well as library associations.

本文以文獻分析的方法，研究三十年來行銷概念應用到圖書館及其資訊服務的情況，並將其分為萌芽時期、認知時期、接受時期及普遍時期四個階段。最後筆者提出圖書館行銷相關研究的問題，及其未來的研究發展趨勢做為本文的總結。

In this paper, the author tries to investigate the progress of applying marketing concepts to libraries in the past three decades. The author divides the progress into four periods, namely, period of emergence, awareness, acceptance, and pervasion. The final part of this paper is an analysis of the problems involved in this research.

二十一世紀是知識經濟時代，知識已成為組織機構中最重要的資源，即使大學這種非營利組織也開始關注知識管理的相關議題。圖書館是人類知識的寶庫，而大學圖書館更是大學的心臟，其在所屬大學導入知識管理相關活動時，應可扮演舉足輕重的角色。本研究採用文獻分析與問卷調查法，調查臺灣的大學圖書館進行知識管理相關活動之現狀與態度，研究者普查臺灣175所大專校院圖書館，回收有效問卷168份，回收率為96%。研究結果呈現從學校與圖書館的角度，受調圖書館對內部/外部/顯性/隱性知識之管理、知識交流、隱性知識顯性化等層面現在的表現與未來的規劃；此外，亦排序了圖書館主管認為在推動知識管理相關活動時之困難與阻礙因素。本研究期望使大學了解大學圖書館在知識經濟時代擔任全校知識管理中心之可能性，並使大學圖書館主管與館員了解其可能扮演的新角色。

The twenty-first century is the era of knowledge economy; knowledge is more important than ever for any organization. Universities are also beginning to pay attention to knowledge management. The library is the treasure of human knowledge, and a university library is the heart of the university. When the university implements knowledge-management related activities, the university library should play a decisive role. This study utilizes the methodologies of literature review and questionnaires to survey the current status and attitudes of implementing knowledge-management related activities in Taiwan’s academic libraries. The author sent out 175 questionnaires and there were 168 effective ones replied (the return rate is about 96%). The findings were presented from the university’s and library’s viewpoints, showing the current performance and future planning of the management of internal / external/ explicit / tacit knowledge, knowledge interchange, and the transformation of explicit to implicit knowledge. In addition, the difficulties and obstacles of implementing KM are also identified. The author anticipates the research results will help people realize the possibility of permitting the university library perform as a knowledge-management center, and help the library director and librarians of the university library understand their responsibility and new roles in this knowledge economy era.