Vol.19 No.2

近年來，圖書館常以部落格（Blog）作為消息發布、閱讀推廣、館藏資源介紹、參考服務等服務之發佈管道，並藉此與讀者交流互動。然而，如何了解使用情形、評估實際效益、並據以後續改進，是值得省思的議題。本研究以「臺大圖書館參考服務部落格」為對象，利用網站計量軟體Google Analytics 做為分析工具，以了解包括該部落格之造訪、點擊、訪客使用工具、訪客流量來源等使用情形，以作為後續改進之建議。

In recent years, libraries often use Blog as a tool for news release, reading promotion, library resources introduction, reference service, etc, to communicate with readers. This study analyzed “NTU Library Reference Service Blog” by Google Analytics, which is a well-known web metrics tool. The purposes of the study are: to understand the usage of the blog and to evaluate the actual effectiveness of the blog. The results of the research provided valuable reference for future improvement of the blog.

本研究試圖建立一個美食部落格介面的使用性評估模型，做為使用性評估的指引。首先收集部落格介面設計準則與使用性評估的相關研究，並從中彙整出內容易用性、介面互動性、版型設計等3 個構面，合計含有21 個項目的部落格介面評估模型。本研究的樣本是從個人美食部落格、公司美食部落格及Alexa 排名美食部落格等3 類中選取15 個樣本。評估結果顯示，首先，3 個類群的代表性樣本均比同類型一般隨機樣本的表現優良；其次，整體來說，Alexa 排名美食部落格表現較其他2 類為優，個人美食部落格和公司美食部落格則相差不多。以個別評估項目來看，3 個類群在適當使用圖像和網站區塊二個項目上均有嚴重的使用性問題。個人美食部落格另外在一致性、易於瀏覽的頁面長度、連接的穩定性、主題一致性、個別文章點擊之人氣數量等5 個項目上有嚴重的使用性問題；公司美食部落格則是在一致性和部落客自身意見等2 個項目上有嚴重的使用性問題；Alexa排名美食部落格則只有在文章分類1 個項目上有嚴重的使用性問題。

In this work, based on related researches of user interface design and usability evaluation in food blogs, we first develop a usability evaluation model, incorporating three perspectives: content usability, interactive interface, and layout design, with 21 evaluation items in total. The 15 evaluation samples are chosen from three types of food blogs: personal food blogs, company food blogs, and Alexa food blogs. This investigation proposes several important findings. Firstly, in each of these three types of food blogs, the most famous blog is better designed than those randomly selected blogs. Secondly, Alexa food blogs are overall performed better than the other two types of food blogs. In addition, personal food blogs are scored more or less equal to company food blogs. From the perspective of each individual evaluated item, all three types of blogs have severe usability problems in two items: improper use images and website blocks. In addition, personal food blogs have severe usability problems in five other items: consistency, navigable age length, stable connection, consistent theme, and individual article cumulative popularity. Company food blogs have severe usability problems in two other items: consistency and opinionated blogger articles. Alexa food blogs have severe usability problem in only one more item: article classification.

我國自民國70 年代起建構大型行政資訊系統，開始建置各種網站傳遞資訊，提供多元的政府資訊服務；另一方面，屬於民生需求的醫療健康資訊領域開始嶄露頭角，消費者健康資訊相關議題亦開始被廣泛討論。本研究以我國衛生福利機關（構）網站及其提供之相關資源共62 個網站為研究對象，藉內容分析法有系統地分析其所提供之消費者健康資訊現況、內容特性與網站提供之功能與服務。根據分析結果，可知(1) 我國政府衛生福利機關（構）建置的消費者健康資訊網站可分為10 大類，其中以醫護產業資訊類網站數量最多；(2) 與公益團體或民間組織合作提供相關資源，提升政府資訊親近性；(3) 網站提供之資訊類型以新聞訊息為主；(4) 資訊內容以促進大眾健康之訊息比例最高；(5) 網站提供的健康資訊適用對象以一般民眾為主；(6) 網站提供的服務以訊息傳遞服務為主；(7) 網站整體功能以資源查詢與宣導為主。

Since the 1980s, the Taiwan government started to develop the E-government, with websites constructed to diffuse resources. Meanwhile, the rise of consumer awareness has led to the growth of consumer-oriented websites, providing information of medicine and health and resulting in wide discussions on health-related issues. Therefore, this research adopted the content analysis method to analyze the consumer health information from 62 websites of government agencies of health and welfare. The study employed a systematic approach to exploring the status of consumer health information, characteristics, website contents and provided services. In summary, this study proposed the following findings. First, the developers of the websites include government agencies, non-profit organizations, and non-government organizations. Second, most of the websites fall into the “healthcare industry” category. Third, the major type of information provided is “news”. Fourth, the main contents are about health promotion. Fifth, most of the websites are for everyday users. Sixth, the websites mainly provide “information delivery” services. Seventh, most of the websites are information- and-resource-based for policy promotions.

私人藏書有其既定之脈絡與意涵，而這樣的脈絡包含著書籍擁有者個人的思想詮釋，除表現於書籍的選擇上，更體現於書籍所呈現的分類與排列順序。目前各典藏單位對於私人捐贈圖書的管理過於重視「捐贈」意涵之呈現，相較捐贈者之生平、捐贈之動機及使用書籍時保留其中的「思維」卻未具體描述與保存，闕而弗如，對於研究相同領域的閱讀者而言，失去了藉由書籍擁有者對於其所典藏書籍的分類與擺放順序，進一步地瞭解其對於該書的想法與思維的機會。本文即焦注私人藏書的原始架構對於呈現原擁有者的思維脈絡的重要性進行探討，整理
國內外相關文獻，分析我國文化典藏單位對於私人捐贈藏書的管理方式，並針對現行方式提出質疑與建議，以茲相關單位參考。

Private book collections are endowed with specific contexts and meanings, which include the collector’s own interpretations displayed in the selections, classifications and arrangement of books. Collecting institutes tend to overemphasize the meaning of “donation,” without probing into the specific descriptions and preservations of the
collected items. This negligence thus prevents the researchers from further understanding the contexts of how books are classified. This essay looks into the contextual framework of original management of private book collections by sorting out related literature and analyzing the management models. Consequently, the research also provides certain inquiries and recommendations for the collecting institutes.

隨著大環境的改變，圖書館所要面對的挑戰漸增。為了使圖書館能符合讀者的需求，並在科技快速進步的衝擊下，持續提供高效與高品質的服務，實有必要建立績效評估的機制。本研究主要目的為研析出重要性及可行性較高之大專校院圖書館績效指標，並了解影響大專校院圖書館執行績效評估之困難因素，以供大專校院圖書館實踐績效評估的參考。本研究以全國大專校院圖書館為研究對象，利用王怡璇、劉宜臻、柯皓仁（2012）所歸納之大學圖書館績效指標，進行問卷調查，以了解大專校院圖書館績效指標之重要程度與可執行程度，共放發162 份問卷，回收109 份有效問卷。本研究重要發現總結如下：(1) 關於圖書館開放時間、館藏資源充分性與可得性、圖書館人力資源配置、館藏資源使用率、讀者滿意度、館際互借速度、參考問題回覆滿足率、經費等指標之重要程度較高；(2) 影響指標可執行程度的因素包含指標評估方式複雜、資料取得不易、績效指標達成不易等；(3) 時間與經費資源不足為國內大專校院圖書館實踐績效評估的主要困難。本研究依據研究結果提出以下建議：(1) 加強推動大專校院圖書館績效評估；(2) 舉辦績效評估研習與交流活動；(3) 全面施行全國大專校院圖書館績效評估。

Facing a new century of highly competitiveness and challenges, libraries have to pursue distinguished service quality for meeting patron needs. Establishing a mechanism of performance measurement, libraries can continuously self-examine their service quality, and present their achievements to their patrons, parent institutions, and funding institutions. It is essential to have a standardized and universal guideline for the practical implementation of performance measurement. In view of this, this study aims at analyzing and developing a set of feasible performance indicators for academic libraries as well as comprehending performance measurement difficulties. Wang, Liu & Ke (2012) integrated existing library performance measurement standards (like ISO 11620:2008) and related projects (like BIX) to propose a total of 59 performance indicators. This study is a followup research of their study. Using a questionnaire survey, this study collected the opinions of academic libraries in Taiwan about the ideally important and practically feasible performance indicators. A total of 162 copies of questionnaire were distributed and 109 copies were returned. The research results are shown as follows. First, the performance indicators about library opening hours, the adequacy and availability of collections, librarian manpower allocation, collections usage, patron satisfaction, interlibrary loan speed, reference fill rate, and budget allocation were more important than others. Second, less feasible indicators possessed features such as high computation cost, difficulty to obtain data, and difficulty to accomplish good achievement. Third, time and budget were the primary reasons that academic libraries did not conduct performance measurement regularly. Suggestions for academic libraries were drawn, based on the conclusion of this study. First, the performance measurement for academic libraries should be promoted further. Second, more activities for librarians to learn about performance measurement could be conducted. Third, a nationwide performance measurement for all academic libraries should be implemented in the long run.

本研究利用問卷調查法，以整合性科技接受模式為理論基礎，以交通大學的學生為研究對象，探討圖書館讀者對電子書閱讀器借閱服務之使用行為、行為意願及其影響因素。本研究結果發現，讀者使用該服務遭遇較多困難是眼睛疲倦感與電子書內容不足；多數讀者有意願使用該服務，而影響其行為意願的因素有績效期望、努力期望與社群影響。本研究針對上述結果加以討論，並提出相關建議，提供圖書館推行該服務，以及未來研究之參考。

The instruments used in the study was the National Chiao Tung University Library E-book Reader Lending Service Use Survey. This study was based on UTAUT (Unified Theory of Acceptance and Use of Technology), and students at National Chiao Tung University were chosen as the testing participants. The purpose of this study was to investigate reader’s behavior, intention and determinants toward e-book reader lending service. The findings of the study were as follows: 1.Most readers have difficulty with reading e-books because of eyestrain and lack of content; 2. Most readers are willing to use e-book reader lending service; 3.The determinants of intention to use e-book reader lending service among students at National Chiao Tung University include performance expectancy, effort expectancy, and social influence. According to the findings above, this study provided some suggestions for libraries to promote the service and suggestions for future research.